A new survey by a dating app company suggests the top dating trends it says will define dating in 2023.
To find out the top seven dating trends, Bumble surveyed more than 14,000 daters from around the world. The results show that 70 percent of respondents feel positive about their romantic future in 2023, according to the company, which describes itself as a dating and social networking app for women.
The survey suggests that next year, dating will focus more on challenging the rules and finding more balance.
“In 2023, we will continue to see how external factors such as remote working and the rising cost of living will affect our dating behaviors. I’m also excited to see how people’s approach will change on dating, as many will challenge the status quo and find more balance in the way they date,” Shan Boodram, Bumble’s sex and relationship expert, said in a press release.
The survey suggests that dating will be more open to different types of people and experiences next year, and that some early conversations will revolve around specific topics.
Here are the top dating trends, according to Bumble:
1. Open casting
This trend suggests letting go of a physical “type” because it can be restrictive. One in three people are open to dating people beyond their type, and one in four also place less emphasis on dating people than others expect.
Bumble says the majority of respondents (63%) now focus on “emotional maturity” rather than physical traits.
Many people say they feel overwhelmed with the progression from pandemic-related measures to returning to the office and attending social events, prompting app users to reassess their priorities, Bumble says . Their survey suggests that 52% of respondents prioritize setting boundaries.
According to the survey, 63 percent of respondents said they are focusing on being clear about emotional needs and boundaries, while 59 percent have been more thoughtful and intentional about how they expose themselves. More than half of the respondents (53%) intend not to engage in socializing.
As for Canadians, the study shows that 66 percent of respondents said they are clearer about their emotional needs, while 64 percent are more thoughtful and intentional about how they present themselves.
3. Wandering love
A third of Canadian respondents say they are now more open to travel and relationships with people outside their current city.
With many still working from home, 14% of global respondents say they have considered moving, which could certainly change the way they think about life as a couple.
4. New year, new me/modern masculinity
According to the study, 74% of men surveyed worldwide said they have scrutinized their behavior more than ever and have a clearer understanding of what is not acceptable when dating.
Up to 38% of men on Bumble said they now talk more openly about their emotions with their male friends, and that number rises to 42% for Canadians.
5. Renaissance quotes
According to the survey, 39% of people have ended a marriage or a serious relationship in the last two years. Of these, 36 percent are now using dating apps for the first time to find another partner.
6. Ethical sexual promiscuity
More than half of global respondents (53%) believe that sex is no longer taboo and agree that sexual wants and needs should be discussed early in a relationship. That number rises to 57 percent among Canadians.
In the past year, 20% of global respondents and 22% of Canadians said they had explored their sexuality more. Meanwhile, 17 percent of Canadians and 14 percent of global respondents have considered a non-monogamous relationship, according to the survey.
Bumble said the results don’t mean people are necessarily having more sex. The survey found that 34 percent of global respondents and 35 percent of Canadians said they don’t have sex at all, and they’re fine with that.
7. Dates with cash
The latest trend is about money. Twenty-eight percent of global respondents and 29 percent of Canadians said they are setting financial boundaries in their dating lives, with 57 percent of Canadians and 59 percent of global respondents saying who are more interested in casual dating than anything fancy.
The survey was conducted between October 12 and November 1 with responses from 14,300 Bumble users.
Reporting for this story was paid for through The Afghan Journalists in Residence project, funded by Meta.
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