A YOUNG Cumbrian marketing firm has changed its name and made a senior appointment to its team.
Maryport’s Lindsay Gray launched Natterjack Marketing in October 2018, with the company growing year on year, leading strategy and branding for companies including Borderway Finance, Energus and Allerdale Borough Council.
Lindsay said: “Our new identity embodies the sense of purpose, energy and enthusiasm that informs Natterjack’s growth.
“An evolution of the brand with a clear aim to seek to achieve what is possible, the new brand allows potential customers the opportunity to get a clear idea of what it is like to work with Natterjack and what they can expect.
“As we grow, we are also looking forward to helping graduates and young students enter the industry, whether through work experience programs or internships. Our relaunch also gives us a platform to share valuable information and news articles, as well as podcast recordings and more!
Rosie Groves was recently appointed as Senior Digital Marketing Executive at Natterjack Marketing and one of her first projects was managing and leading the company’s rebranding.
He said: “I was thrilled to be helping Lindsay with the relaunch of Natterjack Marketing. The previous branding and messaging worked well when Lindsay first set up the business over four years ago, it’s great to see the brand, the revitalized website and warranty come to life.
“As the business has grown in customers, its culture, goals and objectives have also grown. We are a company that thinks outside the box and pushes its clients to achieve excellent results; it was important that our brand identity matched that, and now it does!”
The marketing company is based at Eagle Labs at The Bus Station in Whitehaven and works with clients to build their brand and visibility through digital advertising, email marketing and content creation.
Rosie added: “One of our main aims is to work with the younger generation to help them find the career they want. We will be the thought leader when it comes to influencing the younger generation in the marketing industry.
“We’ll also have a new podcast launching soon where young children from a school interview a professional to find out more about their career – the aim of this is to give young people a chance to learn about careers they might not they knew they existed.
“It’s different, so are we, we’re a marketing agency like no other! Exciting times for Natterjack Marketing, I can’t wait to see what 2023 throws at us.”
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