New dating trends revealed in Bumble’s 2023 annual report – NZ Herald

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It’s tough for singles, but it seems those looking for love are finally taking steps to protect their hearts as they navigate the difficult world of dating.

After endlessly being “ghosted” and falling victim to the “bread cracker,” a new dating trend has emerged that helps minimize the emotional impact of being snubbed by a potential partner.

“Guardrailing” is the new term coined to describe those who are setting boundaries and guarding their energy when dating, according to dating app Bumble’s annual report.

And it’s one of many new trends focusing on mental health and balancing life’s challenges that the dating app believes we’ll see more of in the coming months.

What did we do before Tinder?  Photo / Advocate of the NorthWhat did we do before Tinder? Photo / Advocate of the North


“The trends we predict for 2023 say a lot about how single people feel after a tumultuous year,” said Lucille McCart, director of communications at Bumble.

“The rail is about setting boundaries and protecting our energy, while another new trend we’ve dubbed ‘life-love balance’ shows us that people don’t just want work-life balance personal life, but also for your partner.”

Bumble said the return of office culture and busy social schedules has led to this new trend, leaving many singles “feeling overwhelmed”.

“This has forced us to prioritize our limits and more than half [52 per cent] they’ve set more limits in the last year,” McCart said.

“That includes being clearer about our emotional needs and boundaries, being more thoughtful and intentional about how we put ourselves out there, and not overdoing ourselves socially.”

Love-life balance

McCart said it was “really interesting” to see a shift in people caring less about a career as a “status symbol” and instead “prioritizing rest and free time” in their relationships .

“More than half of the people [54 per cent] they care more about their work-family balance than their professional situation.

“During the last year, more than half of the people [52 per cent] they are actively creating more space to rest and rest.”

However, the research also revealed that there is one person no single person wants to be in a relationship with, as “one in 10 will no longer date someone who has a very demanding job”.

Dating can be a source of frustration for some.  Photo 123RfDating can be a source of frustration for some. Photo 123Rf

Open casting

Other new trends include a phenomenon called “open casting,” which is where people move away from their traditional “type” and instead partner with someone they wouldn’t normally seek out.

According to Bumble’s report, one in three are now more open about who they would consider dating, this is even more prevalent in Australia, with 42% dating outside their usual ‘type’.

“With open casting we’re seeing people who are more willing to step outside their type, and value emotional maturity over physical attractiveness, which shows that we’re less focused on superficial qualities like looks and more focused on who we are emotionally compatible with,” Lucille explained. .


With travel back in our lives, it seems singles are willing to mix adventure with romance, as a rise in daters say they’re now more open to relationships with people who don’t live in their current city

“The wanderlove trend is no surprise as the return of international travel leaves us all more open to the idea of ​​a holiday romance,” said McCart.

Renaissance quotes

But while some are looking for love, there is also an influx of new singles in post-pandemic Australia that Bumble describes as the “dating renaissance”.

“One in three [39 per cent] of people on Bumble have ended a marriage or serious relationship in the last two years; this is even more prevalent in Australia at 42%,” McCart said.

“These people are now jumping into their second chapter with one in three [36 per cent] using dating apps for the first time, learning to navigate new dating languages ​​and codes.”

For more on dating and relationships, listen to the NZ Herald’s new podcast, It’s a date with Lillie Rohan

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