On social media to support widow dating app launch: Prolific North


Down At The Social has won the contract to launch dating app startup Chapter 2.

Chapter 2 is a dating and community app created by widows for widows by Manchester entrepreneur Nicky Wake.

Wake, a widow, has channeled her personal experiences into a new business as she launches a secure online platform for widows and widowers to move on and find happiness in their next chapter.

Down at the Social is running a campaign to tell Nicky’s story, reaching as many widows in the UK as possible, encouraging them to sign up to the new app which launches next month.

The campaign so far has seen Nicky interviewed by a selection of high profile national and regional media, with a story currently live across the Reach network.

The media relations campaign will be supported by a business and technology press office and digital PR campaigns to support brand awareness, SEO and most importantly drive subscriptions.

Daisy Whitehouse, MD for Down at the Social, said; “I have known Nicky for almost all of my 20 years in Manchester and have always considered her a business inspiration. She is amazing in her enthusiasm and drive not only to make this new business a success but also to generate real positivity from her own personal story. She is passionate about helping widows find love and we are honored to help her.”

Wake added: “I’ve been impressed by Down al Social’s extensive media outreach and how sympathetically they portrayed my emotional story, generating huge interest and securing incredible reach in credible national publications, resulting in many more sign-ups than we expected before launch. We look forward to continuing to work with the PR DATS team through launch and beyond.”

Separately, Down at the Social will also support Oakhill School & Nursery in Whalley, East Lancashire, having been appointed to deliver the independent school’s public relations. The consultancy’s digital team also provides paid advertising strategies and campaigns, media partnerships and SEO support, all focused on making the school famous across Lancashire.

Whitehouse said; “Schools have so many special stories within them and it’s exciting to draw them and tell them to new people. From sporting awards, results and achievements to funnier stories such as a pupil recreating the school with LEGOs, we’re proud to bring school to life with parents across Lancashire. The decision to choose a school is about much more than academic results and Oakhill is a school that offers much more than just lessons, it really is a fantastic community.”

Down at the Social has experience working with national brands such as MEDAHUMAN, UKBG, KBK, Shoryu Ramen, Skinny Lager/Skinny IPA, Zymurgorium, HRH Group, Native, OrderYOYO, Chopstix Noodle Bars, Seetec, Manchester Pride, LEGOLAND Discovery Centre, SEA LIFE and Kays Traffic Management.

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