Tinder announced this week that its users can now add relationship types and pronouns to their profiles. For example, you can specify whether you’re looking for monogamous or non-monogamous relationships (or are still figuring it out) and list your preferred gender pronouns. The two new features are borrowed from Hinge, owned by the same parent company, which added the same profile options last year.
Tinder’s new relationship type options, spurred by growing interest in less traditional dating approaches, include monogamy, ethical non-monogamy, open relationship, polyamory and “open to exploration.” The company cites a study of 4,000 18- to 25-year-olds showing that 41% are open or looking for non-monogamous connections. Among these, open relationships (36%) and hierarchical polyamory (26%) are the most popular options. Perhaps just as critical, a survey indicated that 73 percent of young singles of any gender say they want someone who is clear about what they want. Most people don’t want to waste their time with couples who have incompatible intentions.
Similarly, Tinder’s addition of pronouns can be linked to a survey revealing that 33% of young adults say their sexuality has become more fluid in the past three years, while 29% say that their gender identity is more fluid. It also says that the LGBTQIA+ community is the fastest growing demographic on the platform. Thanks to these revelations, Tinder now lets you select up to four pronouns from over 15 options to display on your profile.
This follows the addition of the relationship goals app, launched in december This option allows users to clarify whether they want a short-term, long-term or uncertain combination. The company says 40% of its users who specify their intent say they are looking for a long-term relationship, while 13% say they only want a short-term hookup. If nothing else, it highlights how Tinder has expanded its brand since its early reputation as a “hookup app.”
The new features follow a dismal first-quarter forecast from Tinder’s parent company, Match Group, after the app generated the company’s first quarterly revenue. decline. The options also align with Tinder’s recent marketing campaign“Start with a swipe,” which paints the app as a fluid experience that can just as easily lead to casual flings or more committed hookups.
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