Virushka Shampoo Ad, Om Shanti Om ‘Jhoomar’: ‘Small Role Big Impact’ Memes Take Over Twitter

“Small role with huge impact” memes go viral on Twitter. (L: Instagram/@anushkasharma, R: Red Chillies Entertainment)

The ‘small role but big impact’ meme trend is taking over Indian Twitter again: from Virat Kohli-Anushka Sharma doing a shampoo ad together to the ‘jhoomar’ in Deepika Padukone-SRK’s ‘Om Shanti Om’.

The ‘small role but big impact’ meme trend returns to Indian Twitter after its creation in 2021. Although the the slogan originated in 2021 according to Know Your Meme, it has only now started gaining ground on Desi Twitter. From the role in that shampoo ad to bring Virat Kohli and Anushka Sharma together, to the jhoomar that finally crushes Shantipriya’s killer Mukesh in ‘Om Shanti Om’, it’s always the little things that break the camel’s back o they cause entire empires to unite.

The Ministry of Railways has used the meme to highlight the role of workers cleaning railway platforms, Swiggy has used it to show the chocolate bottom of Cornetto ice creams that makes everything stick, Tinder has highlighted its own role when it comes to bringing couples together and more.

The meme also extends to literal ‘small roles’ in films that left an astronomical impact, such as Ali Fazal’s role in ‘3 Idiots’, the late Irrfan Khan’s role in ‘Haider’, Salman Khan in “Kuch Kuch Hota Hai”, Aishwarya Rai Bachchan. in ‘Mohabbatein’, SRK and Deepika Padukone in ‘Brahmastra’ and more.

Here are the 10 “small role but big impact” memes going viral on Twitter:

According to Know Your Meme, this meme first originated with a tweet about the cursed painting of “Welcome” which has somehow managed to stay relevant on Desi Twitter since the film’s release in 2007 .

Has there been a little “make it or break it” thing in your life? The meme trend is definitely a reminder to hold the little things closer.

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