Willingness to Pay for a Dating App: Psychological Correlates – EconPapers – RePEc

Lucien Rochat, Elena Orita, Emilien Jeannot (), Sophia Achab and Yasser Khazaal

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Lucien Rochat: UniDistance Suisse, Faculty of Psychology, Schinerstrasse 18, 3900 Brig, Switzerland

Elena Orita: Faculty of Biology and Medicine, University of Lausanne, 21 Rue du Bugnon, 1005 Lausanne, Switzerland

Emilien Jeannot: Addiction Medicine, Department of Psychiatry, Lausanne University Hospital, University of Lausanne, Bugnon 23 a, 1011 Lausanne, Switzerland

Sophia Achab: ReConnecte Treatment Center, Division of Addictions, Department of Psychiatry, University Hospitals of Geneva, Rue du Grand-Pré 70C, 1202 Geneva, Switzerland

Yasser Khazaal: Addiction Medicine, Department of Psychiatry, Lausanne University Hospital, University of Lausanne, Bugnon 23 a, 1011 Lausanne, Switzerland

IJERPH, 2023, vol. 20, number 3, 1-9

Summary: The smartphone dating app, Tinder, has become very popular in recent years. While most people use a free version of the app, some pay for an enhanced version to enhance their experience. However, there is little evidence of the association between the willingness to pay for a dating app like Tinder and the psychological characteristics of users. Thus, this study aims to compare paying and non-paying Tinder users in terms of their usage pattern, overuse of Tinder, reasons for using Tinder, impulsivity traits, depressive mood and socio-demographic variables , as well as examining which variables predict best. group membership. A total of 1159 Tinder users participated in an online survey. Group comparisons indicated that payers were more often male, reported more reasons for using Tinder than nonpayers, and differed in their pattern of use compared to nonpayers. Impulsivity traits did not differ significantly between the two groups. Being male and reporting greater reasons for using Tinder significantly predicted being a payer. These findings provide insight into the processes that drive users’ increased consumption of online dating apps, such as reinforcement mechanisms and reward sensitivity.

Keywords: Tinder; application; cybersex; appointments; impulsiveness; reasons; genre; subscription (search for similar articles on EconPapers)
JEL Codes: I I1 I3 Q Q5 (search for similar papers in EconPapers)
Date: 2023
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